Nuud calls out ‘The food industry’s dirtiest secret’
Nuud has kicked off a new campaign to call out ‘Big Gum’ with an outdoor Poster that holds nothing back in highlighting that their gum base is made of single use plastic.
This is the first execution in The Or’s work for Nuud, Broody’s Plastic free gum, which tastes as good as (in fact, in our tests even better than) Wrigley’s Extra, but without the plastic.
Nuud surveyed 2,000 UK consumers and found that 74% were concerned about the health impact of chewing on plastic and 84% said they believe it is the responsibility of big gum brands to be transparent about the plastic content. In addition, 75% would support a ban of the product.
Keir Carnie, founder of Nuud, describes the use of plastic inside regular gum as the food industry’s dirtiest secret.
“Our job is twofold from a marketing perspective: it is about bringing down that lack of awareness as quickly as possible and then, from a growth perspective, ensuring that our plant-based, planet-friendly alternative is available where the consumer wants to find this.”
