About FLUSHING Time!
Fluus, the world’s first fully flushable period pad, has offically launched!
Kicking off with an integrated campaign that puts the flushable nature of Fluus front and centre - with the introduction of a new brand identity and brand strapline #AboutFlushingTime.
We worked with Mother to design a new brand and identity and create the brand campaign which launched at Waterloo Station (where else?!). There are a further series of executions focusing on the benefits of Fluus.
